Did You Know This

Thursday, February 8, 2024

Did you know that in 2023, Bacardi took over the majority shareholding of the D'Usse Cognac brand, resolving a legal battle with Jay-Z?

 Did you know that D'USSÉ Cognac is a brand of Cognac founded by Jay-Z and is now owned by Bacardi, the largest family-owned spirits company in the world?

 Did you know that Jay-Z is a part owner of the D'USSÉ Cognac brand?


 Did you know that i
n 2023, Bacardi t
ook over the majority shareholding of the D'Usse Cognac brand, resolving a legal battle with Jay-Z?

 Did you know that the transaction resulted in Bacardi owning at least 75.01% of the business, with Jay-Z retaining a significant ownership stake?

 Did you know that despite selling a controlling stake, Jay-Z still holds a significant interest in the brand through his company SCLiquor LLC?

 Did you know that D'Ussé Cognac, which is known for its quality and has been quite successful?

 Did you know that D'USSÉ is a cognac brand co-founded by Jay-Z and established in 2012?

 Did you know that The brand is a modern expression of cognac that respects time-honored techniques while embracing innovation.

 

Did you know that D'USSÉ is produced at the iconic Château de Cognac, one of France's oldest cognac houses. Did you know that the brand represents a seamless blend of the past and present, symbolizing the epitome of French craftsmanship and excellence in cognacs.

 

Did you know that D'USSÉ was created through a partnership between Jay-Z and the renowned cellar master Michel Casavecchia?

 Did you know that the brand's bold and remarkably smooth character is a result of Casavecchia's expertise and craftsmanship.

 Did you know that D'USSÉ was established as a subsidiary of Bacardi, a multinational company known for its wide range of spirits?

 Did you know that Sovereign Brands, a wine and spirits company, partnered with Jay-Z to launch the D'USSÉ brand?

 Did you know that D'USSÉ quickly gained recognition in the US cognac market, thanks to Jay-Z's involvement and influence?

 Did you know that the brand's objective is to expand to African and Asian markets in addition to its presence in the US?

 Did you know that D'USSÉ produces two main varieties of cognac: D'USSÉ VSOP and D'USSÉ XO?

 
Did you know that the creation of D'USSÉ Cognac is a result of the collaboration between Jay-Z and Michel Casavecchia, who has over 20 years of experience as a cellar master?

 Did you know that the brand's name, D'USSÉ, is derived from the Château de Cognac's history, where
it is produced?

D'USSÉ Cognac is made from grapes that are left to ferment for 2 to 3 weeks and then aged in oak barrels for at least two years.


 Did you know that the brand's portfolio includes not only D'USSÉ but also iconic spirits brands like
Grey Goose, Martini, and Patron Tequila?

 Did you know that Jay-Z was inspired to create the brand after being invited by Michel Casavecchia to taste his cognac creations?

D'USSÉ's bold yet smooth character has distinguished it as a modern expression of cognac, reflecting the luxuriousness and sophistication of the French art of cognac.

 Did you know that the brand's name pays homage to King Francis the First, who was born within the Château de Cognac and was known for being a patron of the arts?

 Did you know that D'USSÉ Cognac has become well established in the US market, thanks to its unique heritage, quality, and Jay-Z's involvement?


Now if you didn't know, now you know...            


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