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Tuesday, December 24, 2013

Did you know that Blakely ideal for Spanx started out as footless pantyhose?

Did you know that Spanx, Inc. is an Atlanta, Georgia-based hosiery company founded in 2000 that mainly manufactures pantyhose and other undergarments for women, and, since 2010, for men?


Did you know that Spanx specializes in foundation garments, including undergarments and bodysuit shapewear, intended to give the wearer a slim and shapely appearance?

Did you know that Florida State University graduate Sara Blakely tried unsuccessfully to find pantyhose that didn't have seamed toes, and that didn't roll up the leg when she cut them?[2]

Did you know that Blakely ideal for Spanx started out as footless pantyhose?

Did you know that Blakely investing her life-savings of $5,000 moved to Atlanta, researching and trying to land a production deals with local manufacturers?

Did you know that Sam Kaplan, co-owner of the Charlotte, North Carolina-based Highland Mills, didn't like Blakely's pitch, but asked his two daughters on what they thought of footless pantyhose and they said they'd buy it?

Did you know that Blakely launched the Spanx brand from her home,[4]while undertaking all initial calls and marketing herself?

Did you know that Spanx is overall market value is over $1 Billion dollars?


Did you know that Spanx for men is called MANX"?

Did you know that MANX production began in 2010?[7][8]






Did you know that Spanx received a marketing boost when Oprah Winfrey endorsed it on her show?[9]

Did you know that the reason that Blakely came up with the name Spanx she learned that words with a x sound were funnier and she wanted the company to have a humorous, memorable name?[10]

Did you know that Spanx is a private company that Blakely owns 100% of the brand and has said that the company had approximately 100 employees in 2011?[8]







 Now if you didn't know, now you know...



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