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Sunday, February 27, 2011

Did you know that (SPFW) is a fashion event in Latin America?

Did you know that The São Paulo Fashion Week (SPFW) is a fashion event, held at Ibirapuera Park, in São Paulo? 
Did you know that SPFW began in 1996, when the event was known as Morumbi Fashion Brazil?

Did you know it won the current name in January 2001?

Did you know that SPFW event is the most important fashion show in Latin America?

Did you know that Besides structuring the whole textile industry of the country, the event has been marked by campaigns for hunger, for the prevention of cancer and Aids, recycling of waste, education and more recently celebrated the centenary of Japanese diaspora to Brazil (Spring Collection/2008)?

Did you know that in 1995 that the Morumbi Fashion shook the world of Brazilian fashion?

Did you know that many designers names such  as Ricardo Almeida, Reinaldo Lourenço, Ronaldo Fraga. Years before, international brands such as Chanel and Versace first appeared in Brazil due to the opening of imports of the Collor government? 

Did you know that SPFW event happens twice a year, one in January, featuring the fall collection, and June with spring collection, with its all-famous Brazilian lines of beachwear such as Amir Slama's Rosa Cha?

Did you know that in the first ten years, the investments grew from 600 thousand reais to more than five million in 2006?

Did you know that some famous designers that show collections in SPFW are Tufi Duek, Alexandre Herchcovitch and Amir Slama?

Now if you didn't know, now you know...

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